Our Work

The Challenge

Natio needed to modernize their entire digital ecosystem while continuing to operate and grow. Legacy systems weren't integrated, the team structure didn't support digital-first operations, and technology decisions were being made in silos.

Our Approach

We architected and implemented a complete digital transformation over 18 months, including platform migrations, system integrations, team restructuring, and training programmes. Every decision balanced immediate operational needs with long-term scalability.

What We Delivered

• eCommerce platform migration to Shopify plus marketplace integration
• Klaviyo CRM implementation with customer service platform integration
• Shipping management system setup and integration
• Email marketing automation and workflow design
• Digital asset management system implementation
• eLearning platform for team training and enablement
• Team structure redesign and capability development
• Advertising platform integration (SEO, SEM, social)
• Ongoing strategic guidance and optimisation

The Challenge

Building and scaling a profitable eCommerce business in the competitive ski retail market while maintaining margin in a price-sensitive category.

Our Approach

Data-driven CRO focused on customer lifetime value segmentation, user journey optimisation, and strategic marketing investment across SEO, SEM, and social channels. Every decision backed by analytics and tested systematically.

What We Delivered

• Shopify eCommerce platform build and ongoing optimisation
• Conversion rate optimisation through testing and iteration
• CLV segmentation and personalized customer journeys
• SEO technical and content strategy
• SEM and paid social campaign management with ROAS tracking
• Email marketing automation and lifecycle campaigns
• Content creation for product and editorial

The Challenge

Australia's leading online snow sports retailer needed to scale their SEO content across hundreds of products and collections — meta titles, meta descriptions, and product descriptions — while maintaining expert brand voice and snow sports knowledge. The existing workflow was manual and painful: export product IDs to CSV, run a Python script, review content in spreadsheets, then manually upload changes back to Shopify. Content updates that should take minutes were taking hours, and the process was error-prone enough that SEO improvements kept getting deprioritised.

Our Approach

We built a standalone AI-powered content management application that connects directly to the Shopify store and OpenAI. The tool lets the team browse their entire product catalog with advanced filters, select items in bulk, generate SEO-optimised content with a single click, review and edit inline with real-time validation, and push approved changes live — all without leaving the app. We designed an editorial review workflow with dry-run previews and automatic backups to ensure nothing goes live without human approval.

What We Delivered

• Full-stack Next.js application with TypeScript, Tailwind CSS, and SQLite — self-hosted via PM2
• Direct Shopify GraphQL integration for real-time product and collection browsing with filtering by type, vendor, tags, status, and creation date
• AI content generation engine powered by OpenAI with real-time streaming progress, configurable models (GPT-4.1, GPT-4o, etc.), and adjustable creativity parameters
• 7 custom prompt templates with expert snow sports persona, brand voice guidelines, and few-shot examples for products and collections
• Editorial review dashboard with side-by-side current vs. generated content comparison, inline editing, and real-time character count validation against SEO best practices
• Safe publishing workflow with dry-run preview, diff display, automatic content backups, and one-click restore capability
• In-app prompt editor allowing the team to refine AI instructions, system context, and training examples without touching code
• Settings dashboard for OpenAI model selection and generation parameter tuning
• Complete generation history with run tracking, approval metrics, and push audit trail

The Challenge

A specialist snowsport retailer with 120+ ski models needed to scale expert-level advice beyond their in-store staff. Matching the right ski requires balancing terrain, ability, body dimensions, regional snow conditions, construction, and live stock — knowledge that lived in the heads of a few experienced staff. The business needed that expertise delivered instantly through their Shopify storefront, 24/7.

Our Approach

We built a conversational AI recommendation engine with a configurable 5-factor scoring algorithm that evaluates every product against the customer's profile — the way an experienced ski tech thinks, but across the entire catalogue in seconds. Every scoring rule is externalised to configuration, and a purpose-built tuning dashboard lets staff adjust and preview ranking behaviour without code changes.

What We Delivered

• 5-factor scoring algorithm: Intention matching, location-aware width scoring (25 region/terrain matrices), geometry-safety evaluation, construction-flex analysis, and stock-aware commercial tie-breaking — all with configurable weights
• Streaming chat interface: Guided profile collection with provider-agnostic AI (OpenAI + Anthropic with automatic fallback)
• Real-time Shopify integration: Live inventory sync, metafield extraction, and webhook-based conversion tracking linking recommendations to orders
• Safety-first filtering: Height-based length validation, graduated ability mismatch penalties, junior ski detection, and park terrain twin-tip requirements
• Scoring tuning dashboard: Live parameter adjustment with full score breakdown showing weighted contributions, penalties, multipliers, and stock bonuses
• Config-driven architecture: 9 externalised JSON configs covering all scoring rules and business logic — enabling rapid iteration without deployments
• Production infrastructure: PostgreSQL analytics, rate limiting with burst protection, daily AI cost caps, automated nightly sync, and zero-downtime deployments

The Challenge

Creating and operating guided ski touring experiences across multiple countries that deliver memorable adventures while managing logistics, safety, group dynamics, and profitability.

Our Approach

End-to-end experience design from marketing through on-mountain delivery across France, Italy, Australia, and New Zealand. Every detail considered - from itinerary planning to guide training to post-trip engagement.

What We Delivered

• Tourism product development and pricing strategy
• Customer journey design and booking flow
• Marketing strategy and campaign execution
• Content creation showcasing experiences
• Operations planning and guide coordination
• Risk management and safety protocols
• Customer communication and engagement

The Challenge

Building audience reach and engagement in the ski and outdoor space through consistent, high-quality content that serves viewers while supporting business objectives.

Our Approach

Strategic content production across YouTube and social channels, balancing educational value, entertainment, and brand building. Data-informed topics, production quality that stands out, and optimisation for discoverability.

What We Delivered

• YouTube channel strategy and growth
• Video production (filming, editing, post-production)
• Content calendar and topic planning
• SEO optimisation for video discovery
• Thumbnail and title testing and optimisation
• Social media content adaptation and distribution
• Sponsorship and partnership development
• Analytics tracking and performance optimisation

The Challenge

Entering the rapidly growing pickleball market with a new brand required more than just product development. We needed to build brand credibility from zero, establish distribution channels with emerging clubs nationwide, and create a direct-to-consumer presence that could compete with established sports brands.

Our Approach

Complete brand launch from concept to market - we handled product specification and design, manufacturing coordination, brand photography, eCommerce platform build, CRM setup, and multi-channel distribution strategy. Leveraged social media and celebrity influencer partnerships to build immediate brand awareness and credibility.

What We Delivered

• Product development: 3 foundational paddle designs from specification through manufacturing
• Brand identity and product photography
• Shopify eCommerce platform build for D2C sales
• Klaviyo CRM implementation and email marketing automation
• Social media strategy and celebrity influencer partnership program
• Nationwide club distribution network establishment
• Launch marketing campaign across digital and social channels
• Inventory and fulfillment coordination

The Challenge

Launching a new Shopify eCommerce platform with integrated CRM and paid advertising to drive growth for a premium spa and beauty brand.

Our Approach

Built the digital foundation right from the start - eCommerce platform optimised for conversion, CRM ready for lifecycle marketing, and advertising strategy designed for profitable growth.

What We Delivered

• Shopify platform build and theme customisation
• Klaviyo CRM implementation and integration
• Email marketing flows and automation setup
• Paid social advertising strategy and management
• SEM campaign setup and optimisation
• Product data optimisation and merchandising
• Analytics and conversion tracking implementation

The Challenge

Supporting international expansion through conversion optimisation and SEO while maintaining brand positioning in new markets.

Our Approach

Systematic CRO testing and SEO strategy tailored for international growth, focusing on user experience improvements and market-specific optimisation.

What We Delivered

• Conversion rate optimisation audit and implementation
• A/B testing programme and analysis
• Technical SEO improvements
• International SEO strategy and implementation
• User experience optimisation
• Analytics and tracking enhancement
• Performance monitoring and reporting

The Challenge

A specialist snowsport retailer with 12,000+ SKUs across 60+ vendors faced a critical operational problem: seasonal buying decisions worth hundreds of thousands of dollars were being made on basic spreadsheets, basic analytics and gut feel. With a single major stock drop before winter, limited reorder windows, and tight cash flow, every purchasing dollar had to count. The business needed real-time visibility across Shopify, Zoho, and Stocky — three disconnected systems — to make data-driven inventory and pricing decisions.

Our Approach

We designed and built a comprehensive retail intelligence platform from scratch — a 22-page analytics dashboard with automated multi-system data synchronization, AI-powered tools, and sophisticated financial modelling. Rather than off-the-shelf BI tools, we built custom analytics tailored to seasonal retail dynamics: capital efficiency scoring, inventory velocity forecasting, and a proprietary Cash Allocation Priority Score (CAPS) that ranks every product category by ROI, trend, velocity, stockout risk, and urgency.

What We Delivered

• Custom analytics platform: 22-page Streamlit dashboard covering financial analysis, inventory management, sales performance, and pricing
• Multi-system integration: Automated data pipelines connecting Shopify (GraphQL + REST), Zoho Books, Stocky, ShipStation, and Google Search Console
• Capital efficiency engine: Daily profit-per-dollar-invested calculations with historical tracking across 41 months of reconstructed inventory data (236,000+ snapshots)
• CAPS scoring system: 6-factor capital allocation model combining ROI, trends, velocity, stockout risk, consistency, and urgency to prioritize purchasing decisions
• AI-powered tools: Natural language database queries via Claude API, GPT-4 content generation for product descriptions, and AI-assisted bulk pricing with safety controls
• Automated pricing management: Metafield-driven sale engine with bulk discount application, dry-run testing, complete audit trails, and one-click revert capability
• SEO analyzer: Google Search Console integration with profit-focused keyword prioritization and regional performance analysis
• Inventory intelligence: Days-of-supply forecasting, stockout prevention alerts, inventory momentum tracking, and post-shipping profit analysis by postcode
• Nightly automation: Scheduled data sync, database backups, and cost recalculation via macOS LaunchAgent
• Data quality infrastructure: Comprehensive validation suite, deduplication, raw API storage, and multi-system reconciliation

The Challenge

Transforming a B2B SaaS platform to succeed in both B2B and B2C markets required reimagining the entire digital approach - from website and user experience to marketing strategy and channels.

Our Approach

Strategic transformation to support dual-market operation, including complete website rebuild, UX optimisation for both audiences, and implementation of marketing infrastructure to reach and convert both business and consumer customers. Successfully monetized high-volume traffic and email channels.

What We Delivered

• B2C market strategy and positioning
• Website redesign and UX optimisation for dual audiences
• Technical SEO implementation
• SEM campaign strategy for both B2B and B2C
• Email marketing strategy and implementation
• Traffic monetization strategy and execution
• Lead generation and nurture programmes
• Analytics and conversion tracking
• Performance optimisation across channels